Evaluation: Question 3

1.       What have you learned from audience feedback?

We initially made a YouTube account to promote our media product and gather a wider audience viewing platform. From this site we gathered audience feedback through the comments that people left, including one by Jon Marren who suggested that “ Can there actually be a film for this?.” Additionally other comments where giving us critical feedback, such as that from Leonkitsune suggesting perhaps that the trailer is not suitable for audiences as it suggests on the preview screen at the beginning of the trailer. This critical feedback allowed us to perhaps looking into ratings and certificates for the trailer and how these occur as these where something that we hadn’t researched during our planning, this is something we could initially look at in the future and ensure that we look at all aspects of the trailer in great detail during the planning and research stages. The account also additionally allowed us to view statistics of sources of viewing of the site and the trailer, and understand more about the targeted audience, this could be influential when reaching targeted audiences in the future and understand how sites such as YouTube work and how our product can be pitched to a wider audience for maximum viewing. Furthermore the Facebook page we set up to help gather feedback from our targeted audience. The final production and individual tasks were put up on the site. This allowed us to gather feedback on our production quickly, initially only family and friends saw the trailer, however after the trailer had been shared on other Facebook pages and Twitter the trailer gained more views and Feedback, including a worldwide audience feedback from America, who asked when the movie release date was in the US, as they thought this was a trailer for a real movie. Once it was explained to them that it was just four coursework they said that the trailer looked very professional and said that if there was a movie for this trailer that they would pay to watch it a cinema. Through the use of Facebook, Twitter and YouTube alone we gathered over 1,000 views in the first week of the video going live. The use of these sites allowed us to understand how pitching our product on multi-platform allows us to gain maximum viewing, and understand how target audiences are viewing our media product and existing media products and understand how these sites can be multi-functional and used to gather feedback that can be used when evaluating our product and looking a future products and how they should be constructed, to fit in with current trends in viewing trailer for films. Furthermore we also used emails to ask people involved in the main production, what they thought of the final production after they had been involved in the construction of it. We sent copies of the production the local council who we leased with the gather permission to film in a local car park for some of the action scenes in the trailer, as they were owned by the council and we needed permission to film. The copies sent to the council where passed via email to people who were involved in the media industry and said they would happily comment on our production and give us feedback on what we could improve on in future products. Feedback from Mark Nutkins and independent film maker who has worked on Hollywood films upon viewing the trailer gave both positive and negative feedback , say that the trailer was of good quality and look professional, comparing that it was created by people of a young age with low budget equipment, however they suggested that the quality if the sound should be improved especially when being viewed on table devices, as this is vital as our targeted audience largely view are product on mobile devices such as tablets and smart phones on the go. He also suggested during the camera angles should be used to establish each character as the trailer, only used a small number of camera angles. This allowed me to understand the importance of camera angles and how they can be used in the narrative to give more emphasis of characters mood and authority.