Research: Target Audience and Focus Group

Primary Target Audience

Our customer demographics are specific to age and gender, we agreed upon a target audience of males aged between 18 and 45 years old. Our film being a psychological thriller, we want to target out product to a psychographic audience. Upon meeting with our focus group, and using an audience survey some of the key features of our production such as name, theme and character names. The purpose of the trailer is to sell the film, creating an insight to the production as a whole. Our promotion and distribution are not inclusive an d we intend to use mainly mass marketing on sites such as YouTube, posters, magazine advertisement, film reviews as well as direct marketing to intended target audience.  

Product advertisement

As our production is not just primarily aimed at our designated target audience, we have advertised on many platforms using synergy. Using modern technology such as social media, for example Facebook and YouTube, we have been able to engage with our audience and gain feedback and comment from them about the production so far. This advertisement method allows us to use globalisation to promote our product across the globe, many users can access these sites from anywhere in the world, creating maximum viewing of the product. 

Questionnaire/ poll- audience and focus group research for CTRL ALT DELETE Trailer

Age-

Gender-

Films interested in –

Tick the appropriate below.

Which of the following names do you like and would consider your favourite for a psychological thriller involving identity theft?

CTRL ALT DELETE

Retribution

What’s left behind?

The Wrong man

Criminal Identity

Identity

Rebate

The Poser

Have you watched any of the following films?

Eagle eye

Unknown

Taken

Face/off

Memento

Identity

Shutter Island

Black Swan

What’s the first word that comes into your head when you think of a psychological thriller film?

What’s the last thriller film you watched? And what did you like about it?

What are must haves in your opinion should be in a psychological thriller?

What characters do you associate with being in a psychological Thriller?

Which of the following character names do you prefer for the male lead role of a psychological thriller?   

Kyle Reed

Samuel Hill

Jason Edmun

Ethan Tate

Stephen Dakota

Samuel Reed